Smart Social Media Strategies for Diabetes Educators
Presenter: Melissa Joy Dobbins, MS, RDN, CDE
Thursday, April 26, 2018
Location: Three Rivers Convention Center, Kennewick, WA
Event time: 1:00 pm - 4:00 pm
Registration opens at 12 noon
2018 WADE Pre-conference Workshop Fees - Thursday, April 26th
|Register||Before March 26th||On/After March 26th|
|Non AADE Members||$65||$80|
|Full time students/interns***||$30||$45|
*** Full time students: To receive discount code, before registering, please email firstname.lastname@example.org with your name, proof of being a full time student (such as current class schedule), the days you want to attend, and whether you are a WADE member.
Have you been wondering how to better utilize social media to engage with your target audience and promote your program? What are the benefits? What are the barriers? This program will provide you with the latest information on the different forms of social media and how to engage with the public with confidence. Learn realistic ways to incorporate social media into your busy schedule. This will be an interactive session with time for dialogue and analyzing of case studies. We will spend time working with partners or small groups, discussing and filling out a worksheet to set goals and take social media to the next level. You will learn the different social media platforms and which ones will be most effective in achieving your goals.
1. Identify two benefits, two barriers, and two realistic solutions to engaging with colleagues and the public on social media.
2. Differentiate between the different "personalities" of various soical media platforms to determine the platform(s) that may be most effective and efficient in achieving your goals.
3. Define realistic ways to incorporate social media into your schedule to promote diabetes education and pursue other professional goals (i.e. connecting with colleagues and the public)
About the Speaker: Melissa Joy Dobbins, MS, RDN, CDE
Melissa is an award winning, nationally recognized food and nutrition expert, media spokesperson, speaker, blogger and podcaster with more than 20 years’ experience and a proven track record of providing real solutions for real people so they can enjoy their food with health in mind. Melissa’s background includes nearly a decade of clinical nutrition and client counseling as well as corporate wellness, public speaking, academia, and research. She’s a former supermarket dietitian, a certified diabetes educator, and also specializes in weight management, family nutrition, and food safety/technology. A former national media spokesperson for the Academy of Nutrition and Dietetics and the National Dairy Council, Melissa has been a regular voice in the media for over 15 years. She has conducted hundreds of TV interviews and has been quoted in publications such as the Wall Street Journal, the Washington Post, Shape, Fitness, and O Magazine. Utilizing her communications expertise, Melissa enjoys coaching other food, nutrition and wellness experts on media, social media and public speaking skills, with an emphasis on creating and delivering meaningful messages that engage and empower audiences. Learn more about Melissa at her website, www.soundbitesrd.com.